BMW 1-series sedan

BMW could make rival to the recently launched Audi A3 Saloon
BMW is considering a 1 Series Saloon, following the launch of the rival Audi A3 Saloon at the Shanghai Motor Show.
If such a model does make production, it will enter BMW into the world’s biggest single segment, worth 5.5 million sales a year in China alone.

“BMW is never shy of new segments,” BMW sales and marketing boss, Ian Robertson told us. “There are no plans to do it at the moment, but do we want to do it? We’ll see…”

Building a 1 Series saloon is just one option open to BMW, a saloon version of the MINI is another. “Making a MINI like this certainly wouldn’t be the norm, but then part of MINI’s appeal is not to be normal,” Robertson said.